Android vs iOS Pros and Cons: How to Choose Your Mobile App Platform

One of the leading questions when developing software is: which mobile app website must I build my application for – iOS or Android? Or mutually?

The answer is really not so easy. You effectively reap the pros of launching as either an iOS application or perhaps a Play Store application depending on your scenarios.  

How Come? Because there are scenarios when picking out just one is more elegant.  

One is if your company is smaller  and you want to concentrate your energy on refining one platform before moving on to another. The second factor is your app-launching experience.

If this is your first app, first to test your users’ behaviour, you might choose to start with just one platform Additionally, starting with one software platform compared to establishing two platforms gives you more administrative control and creates a lesser impact on your wallet.


If you fail on one of the platforms where you made an effort, you can learn from your mistakes and tweak your strategy before moving on to the next. If you only have one app platform, is it better to launch on iOS or Android?

Each platform has its own set of benefits and drawbacks, so let’s take a deeper look at:

  • Benefits of a Google Play App Store Launch
  • Benefits of the Apple App Store for iOS
  • iOS Apple App Store Google Play Store App Launch Pros

Drawbacks of the Google Play App Store Launch


Google Play Store App Launches Cons:

1. Apple Search Ads aren't available (ASA):

Developers will find Apple Search Ads to be a very useful tool. It is well-known for being a channel with a high level of intent. It may be beneficial to your app to rack out of the group of fans, lower CPI, and increase cross-selling and upselling chances.

2. Users of Google Play spend less than users of Apple's App Store:

iOS consumers pay 2.5 times as much for in-app purchases as Android users. according to Appsflyer.

3. iOS consumers pay 2.5 times as much for in-app purchases as Android users. according to Appsflyer.:

As a result, if a Play Store app is shared by social media or word of mouth, only Android users will be able to complete the installation, leaving iOS users out.


Pros of launching an app on the Google Play Store:

1. An approval process is simpler than on iOS:

It simply takes a few hours for Google Play to approve your app after you’ve submitted it. The primary purpose of Google is to guarantee that apps do not violate any Google policies. First, an automated tool looks for viruses, spyware, copyright breaches, and sexually explicit content in the software. After passing the mechanical test, an app is delivered to a team to be manually tested. Your app will be released on the Play Store if everything goes smoothly.

2. Enables you to test your creatives and thoughts on a local and worldwide scale:

This is a fantastic Google feature because it enables developers to better understand their target market based on their geographic region. It simplifies app modification and localization by allowing developers to filter which creatives are appropriate for certain cultures.

3. Without attribution trackers, run Google Universal App Campaign (UAC) advertising:

When you need to keep an eye on anything and establish touchpoints with your users’ actions, attribution trackers are a terrific tool to use. However, when it’s a must, it can be time-consuming and costly. The Play Store allows developers to choose whether or not to assign trackers to them.  


Pros of launching an app on the Google Play Store:

1. iOS apps are only available to iOS users:

As a result, if an iOS app is distributed by social networking or mouth to mouth, only iPhone users will be able to use it. When it comes to bugs, crashes, and maintenance, launching multiple platforms at the same time is very advantageous for the network effect; however, two platforms will demand extra QA and development time, as well as marketing and resource allocation. To discover more about app launch tactics, get in touch with us and we’ll have a conversation

You can use UAC even if you don’t have an attribution tracker SDK (like Android).

2. When it comes to asset approvals, Apple has more stringent guidelines:

90% of apps are accepted within 48 hours after submission, whereas 40% are denied on the first try. Apple checks for bugs, broken links, fake screenshots, multiple submissions of similar programs, placeholder material, and other issues. To ensure that your app is approved on the first try, developers must review Apple’s complete app submission criteria and check that they match all of the requirements.


Pros of Launching an Apple App on iOS:

1. With Apple Search Ads, you can see how well your creative assets perform:

You can use this option to preview your creatives before they go live. This is a significant benefit because you can preview exactly how your advertising will appear and whether or not it will be effective with your target demographic.

2. Leveraging Apple Search Ads Unlike Android apps:

Apple apps have access to the ASA tool, which focuses more on the user’s intent. You can better choose and price your keywords and increase the number of impressions with a more defined aim.

3. Apps are more expensive for Apple consumers than they are for Android users:

The top 100 developers on the App Store earned an average gross income of $83.8 million in 2018, compared to $51 million for the top 100 on the Play Store. As a result, publishing on the iOS app market gives you a better possibility of making money.

4. Possibility of being featured in the Apple Store:

Getting a feature page spot on the App Store is a significant win for increasing traffic and driving installs. Because 42 percent of all app installs on the App Store come from discovering highlighted or ranked apps, this is a significant benefit.

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